How to Set the Right Rent Price for Your Investment Property
Setting the right rent price can make or break your investment’s performance.
Price too high, and your property may sit vacant. Price too low, and you’re leaving money on the table.
At Focus Property Group, we work closely with investors and property managers to ensure your rent is both competitive and profitable.
Here’s how to price your property for success — and long-term returns.
1. Start with Market Research
Check what similar properties are renting for in your suburb. Look at:
Property size (e.g. 3-bed, 2-bath)
Features (air con, garage, yard, appliances)
Age and condition
Proximity to schools, shops and transport
✅ Tip: Use platforms like realestate.com.au and Domain, or ask your property manager for a detailed rental appraisal.
2. Match Supply and Demand
In tight rental markets (like much of Australia in 2024–2025), landlords may have more pricing power. But in high-supply markets, pricing too aggressively can backfire.
Check:
Vacancy rates in your suburb
How many similar listings are available
Average time on market for rentals
3. Consider Your Property’s Unique Features
What justifies a slightly higher rent?
✅ Brand-new build ✅ Ducted air conditioning
✅ Outdoor entertaining area
✅ Pet-friendly fencing
✅ Home office space or NBN readiness
Highlight these features in your listing — and price accordingly.
4. Avoid Overpricing (Even in a Hot Market)
It’s tempting to chase the top dollar — but an extra $20 per week isn’t worth 2–3 weeks of vacancy.
Example:
Extra $20/week = $1,040/year
One 3-week vacancy = $1,200 in lost rent
A well-priced property attracts better tenants faster — and reduces risk of turnover.
5. Review Rent Annually
Markets change. Your rent should, too.
A good property manager will:
✔️ Review current market rents
✔️ Provide evidence to support a rise
✔️ Negotiate fairly with existing tenants
✔️ Ensure increases comply with legislation
How Focus Property Group Supports You
We help investors:
Buy in areas with strong rental demand
Select homes tenants are willing to pay more for
Work with managers who keep your income growing
Build cash flow-positive portfolios over time
📞 Book your free 15-minute strategy call today:
1 300 702 885
info@focuspropertygroup.com.au
#FocusPropertyGroup #RentalPricing #LandlordTips #PropertyInvesting #AustralianProperty #SmartInvesting #PassiveIncome
IMPORTANT DISCLAIMER: The information provided in this article is for general informational purposes only and does not constitute financial advice. All information is provided in good faith, however, we make no representation or warranty of any kind, express or implied, regarding the accuracy, adequacy, validity, reliability, availability, or completeness of any information in this article.
Focus Property does not provide financial advice. You should not act upon the content of this article without seeking advice from a qualified professional. The content of this article is not a substitute for professional advice tailored to your circumstances. Focus Property will not be liable for any actions taken or not taken based on the contents of this article.